Localized Web Sites

"IFX" is an acronym for "International Franchise Exchange". As such, IFX's products and services are designed to be utilized by franchise organizations worldwide. IFX clients have base or master franchise operations in the United States as well as countries ranging from Ireland to Australia and from Canada to Brazil (and all points in between).

IFX clients benefit from products that take into consideration certain political, practical and legal components inherent in the franchisor-franchisee relationship. When it comes to 1) commercial web site redesign; 2) the development of localized unit web sites that a franchisee can modify, but that the franchisor actually controls; and 3) Intranet/Extranet Support Systems designed to enhance both communications and support IFX technology solutions are designed to:

• Increase revenues
• Increase brand equity
• Streamline operations
• Increase communication
• Reduce administrative costs
• Reduce legal liability
• Increase support
• Make the client look good

Powerful and Affordable Applications

IFX is the leader in the development and implementation of powerful and affordable technology solutions designed specifically for franchise organizations. IFX utilizes state-of-the-art production and design standards operating on the latest platforms, light years ahead of the competition. Still, IFX keeps things simple and affordable for even the smallest franchise organization.

All Inclusive Hosting, Maintenance and Support

As a full-service ASP, IFX typically provides 24/7 hosting, maintenance and support. IFX makes continual investments in hardware and software upgrades throughout the year so that clients do not have to purchase expensive equipment or hire expensive programmers. Moreover, IFX continually refines its products and services as technology evolves. In the majority of cases, IFX serves as the IT specialist for dozens of franchise organizations in dozens of industries. And the price for all of this support? Very reasonable and clearly less than hiring in-house IT staffing and purchasing massive servers, routers, storage, backups and bandwidth. Concerned about your existing IT staff flying the coop with a lucrative stock offering from another company? With IFX hosted solutions these types of scenarios go away. The end result? IFX clients sleep better at night.

1. Intranet/Extranet Support System - fully secure support and communications system designed to accommodate document delivery (with receipt verification), centralized help desk, online topic-oriented discussion forums, secure (spam free) mail with centralized tracking and including such features as IFX's automated comic/quotation and news feed features, IFX's online quick poll and benchmarking features, IFX's calendar feature with automated event reminders, complete administrative module for adding your own users and indicating what they can do and what they can see along with full auditing/reporting capability (and more). Overall features include, but are not limited to:

• Fully secure web-based Information and Support Portal
• Auto content customized to franchisor (daily quotes, automatic news feeds, weather reports, etc.)
• Built-in Mail feature (spam free and fully trackable)
• Built-in centralized Help Desk feature for posting franchisee questions and related responses with full receipt tracking
• Built-in bulletin board module for networking forums among multiple franchisees, suppliers and/or HQ staff with full receipt tracking, read only and archive capabilities
• News Section for posting up-to-the-minute news items, announcements, updates, tips, memos in full color with receipt verification
• Library Section for posting current manuals, marketing materials, vendor information, procedural guides, electronic forms, best practices and other resource information inclusive of receipt verification
• Keyword search capability
• Automatic email notifications designed to update users on recent additions and updates
• Quick Poll module for online polling questions
• Survey/Benchmarking Module for posting surveys complete with "quick analysis" feature
• Electronic calendar feature with advance event email reminders
• Complete "Editor" interface for uploading documents and designating viewer access
• Complete "Administrator" interface for granting user access and tracking user activity
• Complete data encryption
• 24/7 hosting and maintenance
• Hands-on training provided
• Technical and consulting support provided

2. Contact Management/Scheduling System (CMS) - fully secure lead management system designed to accommodate franchisor generation and management of prospective franchisee leads and existing franchisee data, inclusive of assigning leads, data and tasks to specific users designated by the franchisor. The CMS will contain a series of custom reports available at the designated user level, with expanded reporting available at the franchisor level. Leads can be automatically imported or manually entered into the CMS, as well as segmented by the user associated with each lead. CMS features include, but are not limited to:

• Auto import or manual entry of leads
• Email when new leads received
• Centralized lead tracking and assignment for lead followup/management
• Manual task functions for lead management with auto tracking to record task completion
• Automated task functions relating to lead management and scheduling
• HTML email campaigns (including email receipts)
• Pre-set "Action Plan" series of sequential or date-related tasks
• Import/Export capability with legacy database
• Daily task and overdue overview
• Access control that defines what users can see and do
• Search and Advanced Search Feature
• Daily, monthly and yearly calendars
• Referral Rewards Program
• Unit Buildout Tracking/Scheduling
• Franchise Agreement Component Tracking/Scheduling
• Dynamically generated custom reports
• Complete data encryption
• 24/7 hosting and maintenance
• Hands-on training provided
• Technical and consulting support provided

3. Dynamic Ad Creation Module (DACM) - IFX's Dynamic Ad Creation Module (DACM) provides franchisors with the ability to protect their brand image while at the same time streamlining how franchisees customize, print and distribute marketing materials. IFX's DACM provided franchisees with 24/7 access to pre-formatted, camera-ready marketing materials and advertisements such as business cards, letterhead, envelopes, brochures, flyers, POS pieces, menus, postcards, coupons, door hangers, etc. that they can customize online and print with a click of a mouse.

4. Sales/Royalty Reporting Module (SRM) - IFX's Sales Reporting (SRM) application provides an interface for franchisees to enter and/or review sales data for a specific reporting period. Franchisees may also generate a series of preprogrammed reports designed to provide immediate analysis of their data versus their own historical data, other similar units and/or benchmarks established by the franchisor.

IFX can design a form-based interface that integrates with IFX's Intranet/Extranet Support System which franchisees can access to enter their sales data (or other data) in a secure manner online and then submit that data directly into a Master Reporting Database designed specifically for the client. Once the franchisee has entered their data, they can select from a series of preprogrammed reports designed to assist them in analyzing their current data versus their historical data, or their data versus an average derived from all franchisee data, or their data versus a benchmark or "goal" established by the franchisor. Each of these reports can be produced in graphic format (color line chart, pie chart or bar chart) for easy viewing at the franchisee level. If the client already has a system in place to collect data from franchisees (i.e. a POS system, QuickBooks, etc.), IFX can integrate it's SRM with the client's system to automatically (or manually) export field data from the client's system to IFX's Master Reporting Database. In this case, franchisees would not be required to manually enter their own sales data in order to run a series of reports on "what" their data means in the form of various chart comparisons.

One of the keys to the IFX's SRM for Sales and Royalty Reporting is that all of the sales and reporting data pertaining to each franchised location can be stored in the Master Reporting Database and made available in its entirety to the franchisor's SRM Administrator. Whereas specific franchisees can only enter data for their specific location(s) and view reports corresponding to those locations, the SRM Administrator can conduct a series of preprogrammed reports at a much higher access level, effectively comparing trends and conducting analysis for one franchise, an entire selection of franchises, or all franchises by category, as a whole, or by date range. Further, data from the Master Reporting Database can be imported into the client's local database, spreadsheet or accounting system in whole or in part at any point in time.

5. Online Training Module (OTM) - IFX's Online Training Module provides a web-based interface for developing and conducting courses and scoring associated tests online based on user access levels. The administrative interface provides non-technical administrative personnel with the ability to build their own courses and tests online using a variety of formats (HTML, PDF, PPT, DOC, etc.). Administrators can then "assign" courses and associated tests to individuals and/or groups based on levels achieved within the system. Courses and tests can be programmed to automatically flag certain test results, as well as record which users have accessed specific courses and completed certain tests. Course advancement can be programmed to allow users to move on to secondary courses and tests based on achieving pre-set test result benchmarks as outlined by the administrator. Courses and tests can be archived for future access and/or reactivation.

6. Ecommerce Module - IFX's ecommerce module provides a web-based interface for displaying detailed information about products available from the franchisor or any number of designated suppliers inclusive of ordering interface. Products can be depicted in text and image format and uploaded by designated users only. Product orders can be incorporated into an ecommerce ordering database, as well as dispersed through email directly to the franchisor and/or to the franchisor's designated suppliers.

IFX International, Inc. 12230 El Camino Real Ste. 220 San Diego, CA 92130 E-mail: info@ifxonline.com Phone: 858.724.1024 Fax: 858.724.1043