Localized Web Sites

Since 1998, IFX has been producing localized, "unit-specific" web sites designed specifically for franchise organizations. Why? Two reasons:

1 - Franchisors ultimately need to drive traffic in the form of potential customers to existing units (franchised and company-owned) via the web; and

2 - Franchisors need to maintain web-based brand awareness that is uniform in design, yet tailored to a specific unit's locale, management, products and specials.

The Customer's Point of View

Hungry? Want to locate the closest McAlister's Deli restaurant in your area and avail of their mouth watering daily specials? No problem, go to McAlister's Deli's website and click on "Locations". Select your state and click "Search". Within seconds a complete listing of all of the McAlister's Deli restaurants in your area will appear in alphabetical order, with detailed listing and contact information in a simple, concise format. Write down the address or phone number of the deli closest to you, or…

Want to read up on a specific location? Want to find out about that location's operating hours, management profile and daily specials? Not sure how to get there? Need a map? Thinking about placing an order online so you can pick it up hot and fresh and ready to go? You bet! Need to find the closest AIM Mail Center to send off a package to your Mother-in-Law? How about accessing links to local realtors that work hand-in-hand with professional inspectors for World Inspection Network? Want to print out a coupon for a terrific meal at your neighborhood Western-Sizzlin' restaurant? "Yes!", you say? For the customer, the answer is always "yes!" because IFX's Localized Web Site program provides them with all of the above… and more.

The Franchisee's Point of View "If you don't get me a web site for my location, I'll go out and get some fifth grader to do it between episodes of Rug Rats on Nickelodeon!" A common franchisee threat. However, IFX's Localized Web Site program makes that remarkably brilliant threat fade into oblivion. That's because, utilizing IFX's localized web site template program, franchisees can log onto a special web site where they can customize their own localized web site, pre-approved and pre-branded to match the professional look and feel of the franchisor's concept and marks. Want to adjust your hours of operation? Want to build a map that will help customer find you? How about adding a new "Special of the Day"? Want to select from multiple, professionally produced photographs and graphic images to give your localized web site it's own identity? Want to let customers place orders, enter contests or provide feedback online? No problem! Just log on and check a few boxes and enter your desired changes. It's just that easy.

The Franchisor's Point of View

Want to provide your franchisees (or company-owned managers) with the ability to customize their own localized "template" web site? Want to make certain pre-approved text and graphics appear on all sites automatically? How about the ability to run reports on "who's been changing what and when?" Want to add an unlimited number of localized web site listings that customers can locate using a variety of search criteria (i.e. zip codes, country-state-city, county, map, etc.)? How about the ability to approve customized text submissions prior to publishing them "live"? Don't want to have to build the thing? Don't want to bother investing in expensive hardware or software, not to mention a full-time 14-year-old programmer just to make sure it's up and running at 2:00 am on Sunday morning? Cease your worries!

What's It All About?

It's about the fact that everyone and their brother is trying to get in on the "localized web site template" market without even the slightest clue as to how to implement such a program in a franchisor-franchisee environment. Thought about a user policy statement outlining what text changes are acceptable at the local level? Referenced your localized web site program in your UFOC? How about your operations manual? What's the legal disclaimer again? Then there's the cost. Most companies start at $40,000 to produce a localized web site template program and $5.00 to $20 per site per month 'til the end of time. Fortunately, IFX is not "most companies".

IFX produces full-blown localized web site template programs, inclusive of locator search engines for under $10,000. As with the majority of IFX's products, IFX hosts and maintains all localized web site template programs it produces 24/7, providing password protected access to franchisors and franchisees to enter changes based on a set listing of criteria established by IFX's client. The cost to host? For a company with 500 or less units, it's $100 per month (total cost - not "per site").

Want To Find Out More? Want a Demo?

If you'd like to find out more about IFX's Localized Web Site program, contact us. We'll provide you with a detailed proposal and online demo. We'll also integrate your Localized Web Site program into your IFX Intranet/Extranet so that your franchisees can make changes to their web site while they're getting the latest online support information from you.

IFX International, Inc. 12230 El Camino Real, Ste.220 San Diego, CA 92130 E-mail: info@ifxonline.com Phone: 858.724.1024 Fax: 858.724.1043