Dear Franchising Executive,

I'm not here to pitch you on applying for this once in a lifetime opportunity (that I am about to share with you).

Instead, I'm simply going to tell you what it's all about, whom it is for, and whom it is NOT for.

And, then YOU can simply make the choice, if it's for YOU.

So, for years now... my Franchise Executive friends have been begging me to put together a complete "ultimate fix" program - not just a 4-day conference, webinar or a product... but a customized ultimate experience that caters to your individual needs and questions that you have for your particular franchise organization. A program that will give you all the knowledge that you need to be the most successful franchisor in your industry guaranteed.

A program that would be the most effective personalized guided training program ever offered, and one where you would work directly with me and my team of C-Level franchise experts on a one-on-one basis... so that I could directly guide you on your franchising road to success, through any potholes that you come across or help you avoid the unnecessary speed bumps that can slow you down on your way to success and making money. A program that gives you the ability to learn from my experience and my mistakes... so that you can avoid going through the trials and tribulations that I had to experience on my own... the hard way in my 29 years in franchising. A program that would put you on...

The Fast Track To Success

A program so powerful that it would completely help transform your franchising business within a short period of time and have it running like a well oiled and operating franchising machine, while expanding faster and maximizing the amount of money you are making in the shortest time possible.

Let me ask you this...

What if you had a chance today to join an elite, customized to your needs, program that would provide you with everything I listed above... would you pass up the opportunity?

Do you have someone that knows everything about the business of franchising that you can just pick up a phone and call or email if you run into something that you don't have the answer to or a fix for?

Do you know all of the answers and everything you need to know to optimize your franchise system and how to keep your franchises running smoothly and making you money for the long term or forever?

If you don't have the answers, or answered "No" to any of the above questions... I suggest you keep reading.

What if... in this program you got the results you have always desired to have with your franchise program, no matter, what industry you are in, the amount or lack of experience you have, or how small or big you may be.

Yes, this is all possible.

You can be successful when you learn and implement the "9 Pillars Of Success" - here are some of the key pillars that you need to know to be successful:

1. Refining Your Core Competency:

• How to adapt your business model and brand to capitalize on the myriad of opportunities in today's economy.
• What it is that makes your business work.
• The key elements that make it unique.
• How it can be refined to meet the real-world needs of your customers and business partners.
• How you determine what "it" is and document processes that make your business model work.
• How you build-out from the very core of your business competency and determine if someone following your system in another city, state or country can duplicate "it".
• What works? What doesn't? What have you learned? Can you convey it to someone with zero experience in your area of expertise? If you build it, will they come?

2. Defining and Delegating:

• Leveraging your core competency is everything. But, successful Franchise Executives will tell you that the toughest lesson they had to learn was "when" and "how" to delegate to best leverage their brand and system.
• Lay out a plan, but maintain the role of a Project Manager and refine your system into increments that can be refined and implemented by your team. You'll never find someone that will match your level of expertise and experience, let alone your meticulous nature and enthusiasm for your "baby"... but, you can form a team that comes remarkably close.
• Define each team member's highest and best use and let them fly. Bring the increments together to form a system coordinated by you but developed by a team of experts.

3. Capitalizing on Precious Growth:

• Focus your franchise development efforts on adjacent markets and grow outwards using a focused market approach. It's all about brand density, brand recognition, ease of support and amortization of costs.
• Resist the temptation of granting a franchise on the other side of the country just so you can receive an upfront Franchise Fee. Go for the county line, not the country line to start. Literally map out a precision growth plan around a geographically targeted franchise development approach and stick to it. Doing so will build your brand faster and place it on a solid foundation for continued growth, maximizing advertising and marketing while minimizing system support costs.

4. Recognizing That Your Best Franchise Candidates Are Right In Front Of You:

• Successful Franchise Executives recognize patterns. They are redirecting the majority of their franchise development budget away from the shotgun approach utilized by Franchise Sales Portals and focusing on markets where their brand is already operating with room for growth. And who better to seek out than those customers that value your business the most? They are among your BEST assets, directly behind your system and the franchisees who are already implementing it.
• Promote your franchise opportunity to those that are already the best of the best... your best, most dedicated and appreciative customers. After all, they already know all about your brand and your system. Target them first. Your best customers will be your best franchisees. It's all about recognizing patterns.

5. Acknowledging The Shifts:

• Whether you're an established franchisor or simply new to franchising, you have to adapt to today's marketplace. Then, you have to recognize the future and take a proactive approach to advancing your brand and system to continually refine itself. Successful Franchise Executives have acknowledged the shift in THIS recession as being vastly different from prior recessions, which previously benefitted franchise expansion.
• Lack of access to capital has made THIS recession very different. The Prime Directive simply must be The New Franchise ROI. It's beyond increasing sales that lead to more royalties primarily benefitting the franchisor.
• Advise franchisees how to operate more efficiently, leverage and consolidate, increase their bottom line AND boost morale. Period. Successful Franchise Executives have redoubled efforts to generate increased net income for their franchisees over and above simply generating more sales. And, they're doing it in a way that is providing hope, on a daily basis to their franchisees... real hope. That's acknowledging the shift and then some. It's working!

6. Invest In Your Franchisees:

• Recognize that your franchisees are your BEST assets. If their ROI grows, your ROI grows.
• Consider developing high performance franchisees as an investment in their future and your future. Rather than take a chance on a new franchise candidate for a franchise territory adjacent to an existing franchisee, consider approaching the existing franchisee with an opportunity to expand first. If they're successful already, they stand the best chance of duplicating that success in a secondary unit or territory.
• Consider greatly reducing or even waiving your secondary Franchise License Fee.
• Consider taking back paper to help your existing franchisee expand. If they're successful that means they're following your system and will continue to do so. Hedge your bet.
• Go with the known quantity. Invest in your best assets. They're the ones that stand the best chance of obtaining financing based on their proven track record of following your franchise system. They can amortize costs, continue to expand their customer base and continue to expand your brand. It's a win-win for everyone and everyone's future.

7. The Importance Of Helping Your Franchisees Understand "Why":

• Most franchisees have never taken the time to sit down and determine "why" they are operating their own business. Whereas successful franchisors provide a system consisting of a proven vehicle and a business plan or roadmap to follow, franchisees are the ones who need to bring the fuel to produce a winning combination.
• Set out to develop a 5 year plan with your franchisees. Divide it into 60 increments called "months". Establish incremental milestones that can be reached every 30 days.
• Give your franchisees the steps each month. They will get them to work. Then, give them a pat on the back and help them move to the next milestone.
• Focus your franchisees on the short-term goals that can be achieved and do not deviate to thinking beyond them.
• Maintain your focus on your franchisees' focus. Their 5-year goal is their "why". Franchisees must be required to define their "why" and state it to you at the onset of each milestone effort. You'll see patterns: more time with the family; pay off debt; cash out and retire; put the kids through college; grow into multi-unit status. All are "why statements" that may have nothing to do with your particular franchise system, but EVERYTHING to do with why franchisees continue to get out of bed each morning. It's all about the "why".

8. Knowing Your Exit Strategy:

• Now that you've helped your franchisees determine their "why", what about you, the franchisor? Why are you doing this? What are you in it for? Where do you want to be in 5 years AND "why"? More time with your family? Payoff debt? Cash out and retire? Sound familiar? Break the 5-year plan down into sixty 30-day increments. The next thing you know, you'll be 30 months out, then 10, and then 5. You'll see the light at the end of the tunnel NOW if you define YOUR "why" now.
• Define it and stick to it. Post photos that represent your "why" near your workspace or on your mirror or on your refrigerator. Anywhere and everywhere.
• Ask if you are you going to work your butt off over the next 5 years no matter what you do? Your answer will likely be "yes". If so, "why"? And/or "for what"? Now is the time to define where you truly want to be in life. It's all right in front of you and it's just 60 steps away.

9. Recognizing Your Opportunities:

• Recognize that there ARE opportunities for growth out there. Period. It's a lot like a piano keyboard. Whether you play the piano or not, take the time to sit down at a piano sometime. Just look at the black and white keys. There are generally 88 of them.
• Realize that EVERY hit song that ever was and EVERY hit song that will EVER be is right in front of you. It all comes down to the order in which you press those black and white things. That's it. And, when you think that all of the hits have already been written and all the possible combinations of notes have been done already, think again. Do you think Lady Gaga has run her course? No hit songs on the radio next week? Not likely. Opportunities in franchising, even in today's economy, are the same. There are plenty of hit songs that have yet to be written. Write them.

Everyone that has ever learned these and all the rest of my "Pillars Of Success," over the last 29 years that I've been teaching them, has ended up being extremely successful once they have applied them correctly to their franchise organizations.

Most of the franchisors that I have come into contact with over the many years I have been in the industry... even before I started IFX - want a shortcut to what normally takes quite a few years to accomplish, if not much longer...

What they want is...

Results starting in less than a few months!

I have always been able to get profound, transformative results in this short period of time because I have the knowledge that most people in the industry don't have.

I have been on ALL sides of franchising and know what it takes to be successful. I have gone in and made sure that I learned anything and everything there was to know about franchising. I went in hands on and learned everything possible because franchising has always been my passion... because I want to be able to pass this knowledge on to others like you, so you too can be as successful as myself.

So, for the last several months I've been racking my brain as to how I could make an affordable program that would give me the ability to pass all my knowledge on to you, while tailoring to everyone's individual needs... so that I can help my Franchise Executive clients get drastic results in less than 1 year.

And then it came to me...

This wasn't going to be a "works for everybody" type of project...

Here is WHO this project IS for...

• Franchise Executives who want results in as fast as humanly possible.
• Franchise Executives that have a goal or know where they want to be.
• Franchise Executives who are committed to obtaining this goal, no matter what it takes and how much time they have to put into it. Period.
• Franchise Executives who want success and in all aspects of their life, not just with their business.
• Franchise Executives who have no hang-ups about learning the "critical" shortcuts to getting the results they want.
• Franchise Executives who are able to take positive criticism, take it and grow and build their business with it.

There Is A Giant Problem!

It's no secret that people that are successful in most aspects of their life know and have the knowledge to "the shortcuts".

I just want to make sure that you are prepared to learn them in as little as a few short months... so you can be that successful, knowledgeable business owner and franchisor that knows "the shortcuts"!

That said, most new franchisors take a really long time to figure out how to optimize their franchising system to where they are getting everything that they can possibly get out of it.

The reason: Because you have to go through the mistakes of trial and error before you can get it right... if you ever do. And, this can cost you a lot of unnecessary money and time while doing so.

Here Is My Giant Solution!

My...

IFX12 Personalized Coaching Program

I Am Personally Inviting You To Join Me In My Elite Intense 12 Month Customized Coaching Program

This is NO JOKE!

This is 100%, absolutely and completely REAL!

This is the step-by-step intensely powerful-guided program you've been waiting for.

The days of having to learn from your mistakes, wasting money, attending weeklong conferences, spending tons of money on traveling expenses, having to buy bookshelves of products that are never personalized to your exact needs and having to do countless hours of research to gain the knowledge needed on your own is OFFICIALLY OVER. GONE. DONE WITH!

That's right, we are going to turn you into a franchising ninja and have your franchising business making you tons of money long term, while expanding as much as you choose... while being as successful and making as much money as you choose!

Because the choice will be yours!

Because you will have all the knowledge necessary needed to make this your reality.

I will share with YOU ALL of my SECRETS, methods and knowledge that I have learned over the past 29 years... to make YOU that successful Franchise Executive that you have always wanted to be!

So you can take my success and make it your own reality.

Sound amazing??

Well... it is.

Which is exactly why I am so successful, and IFX is so successful... and why I have been featured in various media outlets such as the Wall Street Journal, CBS MoneyWatch, Bloomberg Businessweek, Franchise Times, Franchising World, Fox Business News, Daily Finance and many more!

Due to the amount of work involved in this program and the amount of time and personalized focused attention that we put into each person in the program... there are only 34 spots available for all of 2012 and into 2013!

And before you ask how much it costs ... get this:

"We can get you all this information for less then the cost of traveling and conference costs alone for a year."

That's right ... you can be one of the 34 and you don't need to be rich to do it.

We have a new deal that lets us get you this program for an incredibly affordable price.

Moving on...

This Project Is NOT for...

• Franchise Executives who have a hard time taking advice from someone else
• Franchise Executives who want to "get results" by moving and learning what they need to know slowly...
• Franchise Executives who are not able to take positive criticism, and use it to grow and build their business.

So, if any of the above of are "you"... then I would not advise that you apply for this program

If everything sound good so far... I'm going to tell you the best part.

"Yes, when you're working with us... we can teach you EVERYTHING... AND we can teach YOU EVERYTHING you need to know from the comfort of your workplace or home."

No more having to take time out of your busy schedule to travel... you won't even have to leave your desk or couch.

And, no need to spend the un-necessary time in having to learn from your own mistakes when you can learn from mine and knock years off building an extremely successful company and save a ton of money from these mistakes... years and money that you can put straight back into your prospering business.

Here is what you will get if we choose YOU for this yearlong intense personalized affordable coaching program.

First let me tell you that we know everyone doesn't have the same amount of time in his or her lives to invest and dedicate to something like this. So, if we choose you... we help you decide how much time you want to dedicate and how much you want to participate in an intense of coaching program over the next year to make your company successful.

My most intense personalized coaching program is called the IFX12 Platinum... with this you will receive:

• 2 free registrations to our Annual Strategic Franchise Conference in December (Valued at $1,394)
• My Blueprint for Success Workbook and DVDs (Valued at $697)
• This premium package also includes a 2-hour call every month (Audio/Visual Strategic Coaching Session with Action Items) (Valued at $9,600)
• Group Strategizing monthly conference call with all other IFX12 Franchise Executives, expert guests, and myself (Valued at $2,400)
• In Person Group Networking Mastermind Retreat with Dan Martin (Cocktail Dinner evening and next full day group, 1.5 days total) ($4,400)

And, don't worry this program doesn't even cost a fraction of what everything costs.

My second personalized coaching program is called the IFX12 Gold... with this you will receive:

• 2 free registrations to our Annual Strategic Franchise Conference (Value $1,394)
• Blueprint for Success Workbook and DVDs (Value $697)
• This gold package also includes a 1-hour call every month (Audio/Visual Strategic Coaching Session with Action Items) ($4,800)
• Group Strategic Session monthly conference call with all other IFX12 Franchise Executives, expert guests, and myself (value $2,400)

My third coaching program is called the IFX12 Silver... with this you will receive:

• 1 free registration to our Annual Strategic Franchise Conference ($697)
• Blueprint for Success Workbook and DVDs (Value $697)
• Group Strategic Session monthly conference call with all other IFX12 Franchise Executives, expert guests, and myself (value $2,400)

And the best part, you will have ongoing one-on-one personal support for as long as you are in the program!

Working with us makes anything and everything possible!

Plus, you will gain a lifetime of knowledge in 1 short year.

But, don't just take my word for it... here is what just a few of my many satisfied Franchise Executive clients had to say about working with the IFX team and myself. And there is plenty more where that came from.

And, I know you will have the same rave reviews once you have gone through even a few months of our program.

After you start gaining my entire 29 years of knowledge...

Downloaded Into Your Brain.

So you can keep your franchise organization successful and around forever!!

You've heard the results and now you can experience it yourself.

So, Here Is How To Move Forward

Fill out the application below. One of my top Certified Franchise Executive (CFE) coaches and myself will be calling you personally to get a really solid understanding of your needs and expectations from the program, and to find out if this intense coaching program is a good fit for all of us. If it is, we'll get you immediately started on the fast track to making as much as possible and to being a successful Franchise Executive.

Fill Out The Application Below

Expect a call within 2 days from us once we have received your application... you will only be receiving a call if we feel that you might be a good candidate for the program.

Good luck!

Your future coach,

Dan Martin

First Name *   Last Name *   Email *   Phone Number *   Type of franchises / industry: *   What are the specific areas that you feel you need the most help with if you were chosen for the coaching program? *   What do you feel is holding you back the most as a franchisor? *   Have you ever attended one of our live events or purchased any of our programs in the past? *   How much time do you have every week / month to devote to a coaching program? *   How much is working directly 1-on-1 with Dan or one of his coaches for 1 year worth to you in $$'s? *