"Why?"

Submitted by Anonymous on Tue, 04/13/2010 - 13:33

Ever consider asking "why" a franchise candidate is considering your franchise program? Not the actual program itself, but "why?" when it comes to "what do they want or value in life" that perhaps your franchise can help them acheive? Requiring them to restate their "Why Statement" at EVERY stage of the Development Process reinforces the candidate's reason for turning to you to help them acheive it!

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