Social Media

Submitted by martin on Tue, 11/17/2009 - 23:24

Q: How many Social Media hats does a franchisor have to wear?
A: Four

20 strategies on how a franchisor can use Social Media tools like Facebook and Twitter to:

1 - sell more franchises
2 - drive more customers to franchisees
3 - address customer complaints and "who" will be handling them
4 - address franchisee complaints about the franchisor in a public forum

Yikes! That's a lot of hats. Try them ALL on for size at IFX's: Franchise Management & Strategy Conference, Dec. 10-12, 2009 in San Diego!

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