Latest Blog Posts

"Why?"

Submitted by pirog on Tue, 04/13/2010 - 13:33

Ever consider asking "why" a franchise candidate is considering your franchise program? Not the actual program itself, but "why?" when it comes to "what do they want or value in life" that perhaps your franchise can help them acheive? Requiring them to restate their "Why Statement" at EVERY stage of the Development Process reinforces the candidate's reason for turning to you to help them acheive it!

Strategic Roundtable Webinar

Submitted by martin on Thu, 01/28/2010 - 23:13

Were you in on the fantastic Strategic Roundtable Webinar we hosted with Synergy World earlier today? 55 franchise executives on board for information on the latest Franchisee Customer Loyalty Strategies (low cost and no cost). Brilliant! If you missed it, look for the recorded version to be posted here soon.

IFX Thank you!

Submitted by martin on Sun, 12/13/2009 - 11:23

Just got back from hosting our 3 Day Strategic Franchise Conference. Wow! We had over 100 Franchise Executives contributing over 100 real-world strategies throughout the conference. Great speakers, great networking and a whole lot of fun! Thanks so much to all of you who came and made it happen!

IFX Party

Submitted by martin on Thu, 11/19/2009 - 23:18

Dan Martin Party Like a Rock Star at IFX's Conference Networking Dinner Party - great food, entertainment, networking and special "Love on the Rocks" shooters! After a day of winning strategies... we're gonna hit downtown San Diego, Dec. 10th!

Multi-Unit Stimulus

Submitted by martin on Thu, 11/19/2009 - 23:05

Multi-Unit Stimulus Program: Capitalize on your best assets... your existing franchisees. Leverage their track record to help them launch into additional units using performance-based royalty reductions and waiver of secondary franchise license fees.

Incentive Models

Submitted by martin on Thu, 11/19/2009 - 23:02

Just 1 of 5 Multi-Unit Incentive Models we'll be covering at our IFX Strategic Franchise Conference, Dec. 10-12, 2009 in San Diego.

Franchisee Development

Submitted by martin on Thu, 11/19/2009 - 22:05

Tie everything to a development AND performance schedule that's realistic and rewards franchisees who hit key milestones. Everyone wins!

IFX Webinar reminder

Submitted by martin on Wed, 11/18/2009 - 12:48

Major IFX Conference PREVIEW Webinar: Thursday, Nov. 19th, 2009 at 11am PT (2pm ET). Email webinar@ifxonline.com for access information.

IFX Webinar

Submitted by martin on Wed, 11/18/2009 - 12:47

IFX Conference PREVIEW Webinar: Key strategies on "How to Boost Your Franchise Company's Bottom Line in 40 Minutes or Less!" (hint - the IFX Conference PREVIEW Webinar will only require 40 minutes of your time, but it will IMMEDIATELY pay dividends in terms of strategies you can implement straight away to improve your bottom line and the bottom line of each and every one of your franchisees).

Social Media

Submitted by martin on Tue, 11/17/2009 - 23:24

Q: How many Social Media hats does a franchisor have to wear?
A: Four

20 strategies on how a franchisor can use Social Media tools like Facebook and Twitter to:

1 - sell more franchises
2 - drive more customers to franchisees
3 - address customer complaints and "who" will be handling them
4 - address franchisee complaints about the franchisor in a public forum

Yikes! That's a lot of hats. Try them ALL on for size at IFX's: Franchise Management & Strategy Conference, Dec. 10-12, 2009 in San Diego!